What is a Die Cut? Everything You Need to Know About Custom Shapes in Stationery Design

If you've ever admired a uniquely shaped invitation, menu, or piece of stationery, you were likely looking at something that had been die cut. It's a term that's often tossed around in the design world, but what exactly does it mean, and how is it done? Let’s break it down for you.

What is Die Cutting?

Die cutting is a process used to create custom shapes by cutting material in a specific design. Whether you’re looking for rounded corners on an invitation or a completely unique silhouette, die cutting is how it’s done. It allows you to take flat paper and turn it into something dimensional and unique—perfect for adding that special touch to wedding stationery, event menus, or personal invitations.

How Does Die Cutting Work?

There are several ways to achieve a die-cut shape, depending on your budget and design needs. Here's a breakdown of the most common methods:

  1. Cutting Machines
    These machines, like a Cricut, can handle various materials and create detailed cuts based on a digital design, often created using a vector in Adobe Illustrator. This method is great for small projects or when you need a custom shape but don’t want to break the bank.

  2. Laser Machines
    Laser cutting is another cost-effective way to achieve die cuts. The laser precisely burns through the material, creating clean, detailed shapes with a high level of accuracy. This method works well for intricate designs, but like the cutting machine, it’s more affordable than a custom die line.

  3. Custom Die Lines
    This is where things get fancy—and a little pricier. A custom die line creates a metal tool, similar to a hole punch, that’s made specifically for your design. It’s often used when you want a large number of pieces with the same unique shape. While more expensive, it’s the go-to option for professional-grade projects that involve letterpress or embossing, where precision and a high-end finish are key.

Why Use Die Cutting?

Die cutting is perfect when you want to make your stationery stand out. It’s most often used in conjunction with letterpress or embossing to create a luxurious, textured feel that adds dimension and style to your project. Whether you’re planning a wedding, event, or a personal project, die cutting adds that wow factor that makes your stationery memorable.

Stephanie Gould | Custom Wedding Stationery + Calligraphy

If you’re looking to elevate your invitations or event stationery with custom die cuts, I’d love to help bring your vision to life! Let’s chat about how we can use unique shapes and designs to make your special day even more personal and unforgettable. Contact me here to get started!

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